Beth Adams of The Cassandra Pages suggests at least one reason for the big media splash:
...The announcement about the Virginia parishes has been directed by the skillful spokespeople at the Institute for Religion and Democracy (IRD), a neo-conservative Washington think-tank that has innumerable connections, through its board of directors and officers, to the conservative Washington area parishes that have recently left the Episcopal Church. These parishes have been home to prominent conservatives such as Oliver North and Supreme Court Justice Clarence Thomas, as well as top-level IRD Episcopalians. For instance, Fox News commentator Fred Barnes is a member of the Falls Church congregation, and serves on the Board of the IRD; Fox has covered this story extensively and sympathetically, interviewing Barnes as part of a roundtable discussion, but never mentioning his IRD connection...What do Fox News, The Falls Church and the IRD have in common? None other than our old friend Fred Barnes, who launched the smear campaign against Bp. Robinson the day before the House of Bishops was to vote on giving consent to his election at GC 2003. Imagine that.